Mechanised Launches Manchester’s Newest Food Brand

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Digital marketing specialists Mechanised have played a central role in the recent launch of TrueRice an ethical online food retailer.

Mechanised is a boutique digital agency, based in central Manchester that offers a full range of online marketing services. TrueRice retained them to create an eCommerce site, including designing their brand and packaging.

TrueRice specialises in sourcing and supplying ‘the highest quality rice’. The company connects directly with rice farms and mills to ensure they source high-quality organic rice from suppliers who adhere to certified eco-friendly production techniques working on Fair Trade terms.

Mechanised Director Oliver Bannister commented:

“TrueRice was the perfect project for us to work on. Hamdi trusted us to take his concept and develop it from the ground up including getting the branding just right.

“We really connected with the idea of using digital marketing tools to promote one of the world’s oldest and most natural foods.

“We’re thrilled with the results and proud to have helped such an ethical product come to market. TrueRice is already doing great business, and we take great satisfaction from the work we did to bring their brand to market.”

Commenting on the launch, TrueRice CEO Hamdi Harbaoui said:

“I’m delighted to have launched TrueRice and to bring the UK’s highest quality, fully sustainable rice brand to the market.

“The Mechanised team supported us every step of the way; from concept to launch and we’re already getting a great response to the superb work they put into launching our brand.

“I’d like to extend my thanks to them for all their support.”

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