JW Digital has completed a new website for Anslow Building Surveyors, an independent, family-run residential surveying practice based in Altrincham. The practice is led by Chris Anslow BSc (Hons) MRPSA, who has approaching two decades of experience in residential surveying and property inspection. Chris carries out surveys across Greater Manchester, Cheshire and the wider North West.
The website needed to explain the different survey options clearly while giving the business a stronger foundation for local search.
Clear information for property buyers
Many property buyers know they need a survey but are unsure whether the property requires a Level 1, Level 2 or Level 3 inspection.
The new building survey services section gives each survey type its own page, with practical information about suitable properties, the inspection process and what the resulting report includes.
The website covers:
- RPSA Level 1 Home Surveys
- RPSA Level 2 Home Surveys
- RPSA Level 3 Building Surveys
- Pre-completion snagging inspections
- Property defect surveys
- Buy-to-let property surveys
Visitors can compare the available services and request a quotation without having to work through technical surveying terminology first.
The content also explains how Anslow Building Surveyors works. Every inspection is carried out personally by an RPSA-certified surveyor, reports are written in plain English and clients receive a follow-up call to discuss the findings.
Built around the areas Anslow serves
Anslow works across a large part of the North West, but Altrincham, Trafford, Greater Manchester and Cheshire form its main catchment.
The website includes a dedicated survey coverage section, supported by individual pages for the towns and areas Chris regularly visits. These pages provide useful local information rather than repeating the same generic service description with a different place name.
The structure makes it easier for property buyers to find the right information and gives search engines a clear picture of the services offered in each area.
Website development and technical SEO
JW Digital handled the website structure, design, development and technical SEO.
The work included:
- Mobile-first page layouts
- Dedicated pages for each survey service
- Structured local coverage pages
- Clear internal linking between services, locations and guides
- Structured data for the business and its services
- Image optimisation and performance work
- Direct quotation and telephone contact routes
- A content section for property surveying guides
The site was designed to remain quick and straightforward even as further service pages, local pages and survey guides are added.
Supporting the launch with local SEO
The website is now being supported by an ongoing local SEO campaign covering Google Business Profile improvements, business citation building, local rank tracking and search heatmap monitoring.
This will show where Anslow is already visible around Altrincham and where further work is needed across Trafford, Manchester and Cheshire.
The completed website can be viewed at anslow-building-surveyors.co.uk.
