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B2B lead generation specialist Leadinfo becomes part of

 Leadinfo is a leading visitor identification software provider that helps companies convert their B2B website visitors into leads and customers. 

Founded in 2017 by Han Kleppe, the Rotterdam-based SaaS company, Leadinfo, serves more than 3,000+ customers and 1,200+ marketing agencies worldwide. The company is known for its high-quality dataset and easy integration options and process. Thanks to Leadinfo’s focus on quality and efficiency, the company is a market leader in the Benelux and quickly becoming a dominant player in the DACH region. 

Han Kleppe and the current management team will continue to lead the company. They will be supported in their growth by the organisation which will offer Leadinfo to their customer base of 2,5 million across Europe. 

“I am truly proud to be joining and scale our winning software across their international offices. I look forward to rolling out our product and partner program across 15 countries and offering it to 2,5 million customers. Jonas and I share the same winner mentality as entrepreneurs, and it was great to notice that this mindset is also strongly embedded in the company culture of” - Han Kleppe, Founder and CEO of Leadinfo

What does this mean for our partners and customers?

The short answer is that nothing will change. Leadinfo will continue to operate as an independent company within the group. But here are some specific answers.

Is Leadinfo going away?

Nope. This acquisition simply means we have more back-end resources to further Leadinfo’s growth. Our office in Rotterdam will stay open. Our brand name will continue to exist. The current team will keep working at Leadinfo and push our product to the next level.

What do I need to do?

Absolutely nothing. Our current product and all its functionalities, invoices and billing, and customer service everyone knows and loves will stay exactly the same.

What happens to my contract?

Nothing. Current contracts with Leadinfo will not change. The Leadinfo name and office remain open. So our invoicing information will not change. Companies will keep making payments to Leadinfo.

Do I need to be a customer to use Leadinfo?

No, companies don’t need to be a customer to sign-up or use Leadinfo. Leadinfo will remain an independent company, so our clients and partners will remain part of the Leadinfo network and not be transferred over to

What’s next?

We’re incredibly excited about this new chapter and moving forward. But our business will continue as usual. We are still planning on opening our first international office in July in Düsseldorf, and we plan to continue developing our winning software, our integration library and the unique features that we're known for globally.

Media contacts

  • Quirijn Kleppe, Leadinfo,
  • Jimmy Cappaert,,

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