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McCann bolsters digital offering with new senior hire and promotions

(l-r: Calum Macdonald–Ball and Luke Taylor, Carl Lawrence)

Manchester, July 18, 2022: McCann Manchester has announced the appointment of a new Head of Digital Media and two senior promotions to build on digital offering for clients, including Aldi UK.

Carl Lawrence joins as Head of Digital Media with over 15 years of global digital experience, working across technology, automotive, sports and FMCG categories. Lawrence joins UM Manchester, the media planning and buying team within McCann Manchester, and will be responsible for leading digital transformation for clients with integrated marcomms solutions.  

Luke Taylor and Calum Macdonald–Ball have been promoted to joint Heads of McCann LIVE in Manchester. LIVE is McCann's global approach to social, delivering best-in-class strategic and creative social capabilities for its clients. First launched in Manchester in 2018, LIVE has grown exponentially as social becomes pivotal to brands’ engagements and conversations with consumers. LIVE partners with clients including Aldi UK, Microsoft, Beaverbrooks, Royal London and Zoflora.  

Standout work created and delivered by the LIVE team in Manchester includes the popular #FreeCuthbert viral campaign for Aldi, which won a Silver at the Cannes Lions 2021 in the 'Social and Influencer Real Time' category and the more recent #OOO campaign for the value retailer. 

Commenting on Taylor and Macdonald-Ball’s promotion, Karen Buchanan, CEO at McCann Manchester, said: “Luke and Calum have played key roles in the growth of the department over the last 18 months. LIVE is one of our fastest growing capabilities within the agency and I am looking forward to seeing it scale up further over the next 12 months as we continue to deliver brilliant creative social strategies for our partners.” 

Commenting on Carl’s appointment, Sharon Palmer, Managing Director of UM, said: “Carl is joining us with a great pedigree in leading digital transformation for clients. We have a growing client base seeking greater emphasis on data driven, addressable solutions and Carl is an exciting and brilliant addition to our team using data to power client performance and create meaningful sustainable growth.”

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