Key findings of the survey, which was completed by 1003 adults in the UK, revealed that Disney+ was released at exactly the right time, with 14% of the population having watched it since its launch on 24th March, the day the lockdown officially began.
This figure compares to 50% of respondents who have ever viewed Netflix and 31% who have ever viewed Amazon Prime Video.
This means that three times as many people have watched Disney+ in a matter of weeks compared to the 4% of the population who have watched Apple TV+ since it launched in the UK at the start of November last year.
Despite the interest in Disney+, Netflix continues to dominate on-demand viewing during the lockdown, even among users of other SVOD services. 89% of Netflix users have watched it in the last week, with 71% watching yesterday.
The survey was created to find out peoples’ behaviour since the beginning of lockdown and how they’re really spending their time online.
68% of respondents said they’re watching more TV and online video than usual, rising to 76% amongst those who have children at home.
62% say they’re watching the news more often, with only 7% saying they’re watching it less, although maybe it isn’t helping the 73% of respondents who are worried most or all of the time about Covid-19.
Each age demographic are looking to different television genres to aid their escapism during lockdown. 40% of 18-24 year olds are watching comedies more often, 33% of 25-34 year olds are watching documentaries more often and 29% of 35-44s are watching dramas more often.
Respondents are using their time in lockdown to watch more films too - 42% are watching films more often, rising to 51% for those with children at home.
80% of respondents said they’d be interested in watching new films originally scheduled for Hollywood release from their home during lockdown and 78% said they’re interested in watching repeats of their old favourite films.
The humble boxset hasn’t been forgotten, with 91% of 18-34s seeking binge-worthy boxsets to pass the time, compared to 51% of those aged 55+.
Other key findings:
- 1 in 2 (47%) have been inspired by social media, rising to 62% among 25-34s
- Daily use of TikTok has increased by 57%, 11% of UK adults now say they use TikTok daily, up from 7% at the end of 2019
- 85% of 25-34s are interested in watching practical guides on how to do things at home, perhaps because 72% are making a conscious effort to be more productive in their free time (vs. 63% of all adults)
- 12% of over 65s have started using Zoom because of the lockdown, while 1 in 10 18-24s have started using Houseparty
- 5 in 10 (47%) 18-34 year olds say they’re watching Netflix more often while in lockdown, with 4 in 10 (39%) watching YouTube more often
- 72% of BBC iPlayer users have watched in the last week, with 3 in 10 (31%) watching yesterday
- 76% of Amazon Prime Video users have watched in the past week, with 4 in 10 (41%) watching yesterday
- 85% of YouTube users have watched in the last week with 64% watching yesterday
- Of the respondents, 50% had ever viewed Netflix, 31% APV, 14% Disney+, 10% Now TV, 6% ITV Hub, 4% Apple TV, 2% Hayu, 2% BritBox, 1% MTV Play
All findings came from 1003 adults representative of the UK’s online population completed an online survey between April 2nd and April 3rd 2020.
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For more information, questions or comments or to use our statistics in your publication or article, please contact Hannah McCreesh, Marketing Manager at Omnisis on firstname.lastname@example.org