HardSoft are a computer hardware leasing business based in Hertfordshire but operating nationally. Having already generated excellent revenue from various paid media campaigns delivered by PushON, they wanted to see how extremely targeted Paid Display media could impact ROI on their Above the Line poster campaigns.
This poster campaign was focussed on London underground stations where their audience, start-up and high growth business, were likely to transit. Previous ATL campaigns possibly worked. This campaign measurably worked.
“We have been advertising on the London Underground for 7 years and have never been able to measure ROI. The team at PushON has delivered measurable exceptional results and taught us to push the limits of Paid Media to maximise our offline marketing – genius!” - Sophie Morgan, HardSoft Computers