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In the Spotlight with San Digital, a start up who are doing things differently in the world of tech consulting

At Manchester Digital, we like to interview our members to find out a bit more about what they do and their work in the Greater Manchester digital and technology sphere. This week we're speaking with Lee Crossley, Director in San Digital, based in Greater Manchester.

What does your organisation do?

We’re an engineering-focused consultancy firm led by people with experience in how, and how not, to do tech consulting. We’re a proven team of experts with success in helping start-ups, scale-ups, and multinationals across multiple technologies and industries. We build products, with elegant user experiences and quality code. We can advise on the coherence of your strategic architecture and bring clarity to our customers’ governance and assurance needs.

What do you think is currently the biggest issue facing the digital and tech industry?

One that we all face is diversity, although this is broadly linked with educational challenges at all levels of the system. It is very difficult for educational bodies to keep up with the pace of change and teach people the latest, relevant technologies. From a diversity perspective, there are unfortunately lots of reasons why we don’t see talent from a wider variety of backgrounds, particularly in engineering. We’ve already seen the great work that Manchester Digital is doing with DigitalHer and similar organisations and we look forward to being part of that.

What is your organisation’s biggest achievement?

Our record of over 120 projects delivered on time, on budget to satisfied customers 

What would you consider to be your organisation’s biggest challenge?

Consultancy is all about balance. From the start, we have wanted to do things in the “right” way, which means growing sustainably. With the demand for our services, the temptation is to say yes to all work, but we are committed to working only on projects that are right for us. That means the right technologies in the work, the right fit for a customer and our ways of working and projects that are in industries that align with our values

What do you think the future looks like for Manchester’s digital and tech sector?

I think Manchester has already cemented itself as a key location in the UK Digital Sector and that’s only going to continue. As the dust settles on the post-pandemic changes around remote working and lifestyle it will become ever more attractive both for organisations and employees.

Tell us something we might not know about your company?

As a small team, we like to celebrate our team in and outside of work. Amongst the 12 employees, we have a YouTube gaming guru, a musician who’s had a number 1 and a TV food critic, to name but a few!

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