PR, influencer and social media agency Smoking Gun has been appointed by international value hotel group easyHotel to lead its UK consumer communications strategy.
The appointment follows a rigorous five-way competitive pitch process. Smoking Gun has been tasked with a high-impact consumer PR brief designed to raise awareness and consideration for the brand across the UK market.
The account will be led by Sarah Twyman, Smoking Gun’s Head of Consumer & Director of Client Services, who brings extensive expertise in driving consumer consideration and preference, and brand storytelling.
The win further strengthens Smoking Gun’s established credentials in the travel, tourism, and leisure sectors, including award-winning activations for Alton Towers Resort, perception change campaigns for Eurocamp, and digital visibility work for Destination2.
Hussain Ul-Haq, PR Manager, at easyHotel, said: “Smoking Gun demonstrated a strong ability to develop standout, consumer‑led PR that reflects our brand’s tone of voice while cutting through a turbulent media landscape. Their approach supported commercial uplift and was backed by a strong track record of working with recognisable consumer and travel brands, cementing them as the right partner to help grow confidence and consideration for easyHotel in the UK”.
Rick Guttridge, founder and CEO of Smoking Gun, added: "easyHotel offers great value, done properly. Its proposition of ease, comfort and humour gives us a story prime for turning awareness into action. Our digital-first strategy will build brand visibility, memorability, likeability.”
Smoking Gun is globally recognised for delivering PR campaigns that achieve measurable business impact. Its proven methodology has seen the agency win over 100 peer-judged industry awards, including multiple global AMEC effectiveness gongs.
To find out how Smoking Gun can get your brand seen, heard and remembered, get in touch at smokinggun.agency.
