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Smoking Gun gears for growth with the appointment of a commercial director and head of B2B

Caroline Aspinall

Smoking Gun has strengthened its senior leadership team with the appointment of a commercial director and head of B2B.

Caroline Aspinall will be responsible for helping to grow the award-winning agency, whilst developing Smoking Gun’s B2B offering.

With a successful track record in director roles both in-house and within agencies, the former journalist will shape the future commercial success of the agency and help the team navigate an ambitious growth phase.

Caroline said: “Smoking Gun has a reputation for its brilliant and experienced team and I am over the moon to have joined them on this exciting scale-up journey.

With ambitious growth plans comes a raft of amazing opportunities for clients and colleagues as we develop both new sector and new service offerings.

The energy and enthusiasm in the Smoking Gun office is palpable. Exciting times are most definitely ahead.”

Since joining the agency last month, Caroline has led a B2B focussed new business drive, winning clients in property, finance and travel.

The agency is now looking to hire the very best-of-the-best to join the ranks of the Guns, with roles across social media, media relations, influencer marketing and content production.

Rick Guttridge, MD of Smoking Gun said: “Finding senior talent that matches both your culture and ambition is always challenging but we’ve done that with Caroline who is the latest strong addition to our highly respected and established leadership team.

“She brings a wealth of storytelling experience from her roots in journalism allied to a proven track record of operating in senior director agency roles.

“This additional investment comes as the business makes a fundamental growth leap, enjoying our busiest period since pre-pandemic and with a renewed sector focus and partnerships.

“Caroline has hit the ground sprinting with much more still to come.”

Smoking Gun works with major brands to guard and bolster their reputations via strategic storytelling through earned, owned and shared media channels. It is famous for creative work with measurable impact for the likes of Alton Towers Resort, PG Tips, Interflora, Eurocamp and the NHS. 

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