Smoking Gun, the globally renowned marcomms agency, has announced two new retained clients for its growing B2B division, ESP Play and QUEST Electrical.
Both companies have appointed Smoking Gun to spearhead their integrated communications efforts, marking a significant milestone in the agency's continued growth and success.
ESP Play, a leading provider and manufacturer of playground equipment, has chosen Smoking Gun to support its venture into the commercial playground market. With a focus on boosting brand awareness and expanding audience reach, Smoking Gun will provide strategic counsel and creative solutions to drive ESP's growth trajectory with robust integrated PR and social media campaigns.
Similarly for QUEST Electrical, Smoking Gun will drive QUEST’s narrative as leading electrical contractors and wholesale suppliers to commercial and industrial businesses across the UK.
Andrew Wood, MD of ESP Play and QUEST Electrical, said: "As we expand into the commercial playground market with ESP Play and concurrently strive to be the UK’s leading electrical wholesaler and contractor with QUEST, it's crucial for us to have a dynamic partner like Smoking Gun by our side.
“Its proven track record in delivering innovative and impactful PR and social media campaigns aligns perfectly with our business objectives, and we are confident that together, we will elevate both ESP and QUEST to new heights."
Caroline Aspinall, Commercial Director and head of B2B at Smoking Gun, said: "From the start, we knew that there was great synergy between ourselves and ESP Play and QUEST Electrical. Smoking Gun has a brilliant reputation for delivering campaigns with organisational impact. Increasing numbers of B2B and corporate brands are trusting us with their communications projects, where we deliver the same level of creativity and flair.
"Our team's strategic mindset towards modern B2B communications has propelled us forward, setting ambitious goals for growth not just in 2024, but well into the future."
Smoking Gun's B2B division has already secured significant client wins across various industries just six months after its launch, alongside industry award shortlists for campaigns. These demonstrate the agency's commitment to delivering innovative solutions tailored to the needs of its clients. The addition of ESP Play and QUEST Electrical further solidifies Smoking Gun's position as leaders in delivering integrated communications.
