If your videos aren’t vertical, you’re already behind.
Once considered an oddball format, vertical video has officially taken center stage in 2025—and it’s not just for TikTok dances or Instagram Reels anymore. Today, tech brands are leaning into vertical content to drive engagement, reach new audiences, and boost conversions like never before.
So, what’s behind the rise of vertical video—and why does it matter for your tech brand?
Let’s break it down.
Vertical Video Is Winning Where It Matters Most: On Mobile
It’s no secret: people live on their phones.
Over 75% of video views in 2025 are happening on mobile.
Social platforms like TikTok, Instagram, LinkedIn, and even YouTube now prioritize vertical video in their algorithms.
Viewers are 2x more likely to engage with vertical content than horizontal on mobile.
Why? Because it’s native to the way people hold and interact with their devices. No flipping. No resizing. Just smooth, full-screen video that feels intuitive.
Why Vertical Video Works for Tech Brands
Whether you're selling SaaS, launching a new app, or showcasing enterprise solutions, vertical content is more than just trendy—it’s strategic.
1. It Makes Your Product Feel Personal
Vertical video has a unique “face-to-face” feel. It mimics how we video call, scroll, and share. When you’re demoing a product or explaining a feature, it feels more human, more direct, and more trustworthy.
2. It Plays Well with Short-Form Content
Short-form video is exploding, and vertical is its native format. Use it to:
Share feature highlights
Answer customer FAQs
Post behind-the-scenes clips
Share client wins and case studies
This builds brand visibility while delivering real value—fast.
3. It’s Algorithm-Approved
Social platforms are doubling down on vertical-first content. If you want organic reach in 2025, vertical video is no longer optional—it’s expected. Brands not adapting are already getting left behind.
4. It Converts on Ads and Landing Pages
Think vertical’s just for social? Think again. Tech brands are using vertical video on:
Landing pages
Email campaigns
App store previews
Paid ads
The result? Higher click-through rates, lower bounce rates, and better ROI across the board.
Real-World Use Cases from Forward-Thinking Tech Brands
SaaS startups are using vertical video to show off UI in a quick, mobile-first format
AI platforms are answering FAQs with bite-sized vertical explainers
Tech event organisers are using vertical highlight reels to build buzz pre-launch
Fintech apps are demoing features directly in-feed to convert curious scrollers
The common thread? Agility + authenticity + attention-grabbing visuals.
Tips to Get Started with Vertical Video
Shoot with mobile in mind – Frame your shots for vertical from the beginning
Grab attention fast – Hook your audience within the first 3 seconds
Add captions – 85% of viewers watch without sound
Keep it short and punchy – Aim for 15–60 seconds
Repurpose smartly – One video = content for multiple platforms
The Bottom Line: Vertical Isn’t a Trend—It’s the New Standard
In 2025, the question isn’t “Should we make vertical video?”
It’s “Why aren’t we already?”
From product launches to thought leadership, vertical video gives your tech brand the edge in a mobile-first, scroll-happy world.
Need Help Going Vertical?
At Title Pro Ltd, we help tech brands like yours adapt fast with high-converting vertical content that gets noticed. Whether it’s social-first storytelling, explainer clips, or mobile video ads, we bring the strategy, the crew, and the creative direction you need to stay ahead.
Let’s make your content work vertically—get in touch today.
