Creating timely, relevant and cross-channel digital experiences for audiences is a priority for customer-centric organisations. With most consumers now expecting tailored experiences from the organisations that they engage with, ambitious brands can’t afford to overlook investing in the technology that can deliver hyper-personalised experiences.
Manual, rules-based personalisation engines can drain internal resources for ambitious brands, making artificial intelligence-driven solutions an attractive digital investment. In 2019, enterprise-level DXP, Episerver acquired personalisation and analytics specialist software to improve their offering to global organisations looking to create 1:1 experiences at scale. Learn more about Episerver Idio and how it powers Optimizely’s Intelligence offering.