It takes more than 8 touchpoints to generate a lead for a sale; across different industries, regardless of whether you’re in retail or B2B, this remains a fairly static number. So how do you create opportunities to talk to your prospective customers?
Email marketing is great, and works well when you’ve got the right database, but open rates tend to be around the 25% mark, but SMS marketing, well you’re looking at open rates of up to 99%. Yes, almost always opened, and opened within the first 5 minutes of receiving. That’s a great stat.
Using bulk SMS you can generate touchpoints throughout the lifecycle of your customers, from an abandoned basket prompt to a special voucher for a birthday, unpaid invoice reminders to a gentle nudge is a customer hasn’t spent with you for a while. The opportunities are vast.
Bulk SMS is available on TextHub from Zest4 from as little as 2p per SMS, making it one of the most cost-effective ways to communicate with your customers.
If you'd like to talk to Zest4 about TextHub and the opportunities it could give you, please get in touch.
