As part of Fintech Week, we're offering our Digital and Tech communities opportunities to upskill and to expand your understanding of customer acquistion. If you're currently working in a marketing role within the Fintech space, or a founder of a business- this is for you!
Manchester Digital would like to invite you to join our Professional Development session with the CTI team for a workshop on how to design a Customer Experience that drives Customer Acquisition.
Seth Goden says “The reason it seems that price is all your customers care about is that you haven't given them anything else to care about”. We're all competing for new customers and when you ask people what they think is most important, they tend to overstate price in their decision-making process. The reality is, when people are observed making decisions in a live environment, they actually place price 4th or 5th on the list of importance. So how do we optimise customer experience to ensure we're maximising our marketing spend and growing our businesses?
Join us to talk about the CX optimisation process and how to design an experience that leaves people in no doubt you are the best choice, even when you aren't the cheapest.