Search Engine Optimisation (SEO) is the practice of improving the content on your website, and manipulating aspects off it in order to get better placements on search engines and increase the ‘organic’ traffic to your website. This is an important part of any digital marketing strategy.
Google Analytics helps you analyse visitor traffic and help you understand your customers. Most importantly it will help you to track your customers journey throughout the purchase cycle. That makes it easier to for you to help your current customers and win new ones.