Our advanced course helps you to understand effective ways of managing your account with advanced targeting methods. We cover remarketing, attribution models, bidding strategies aiming to improve your Adwords campaigns. We will also discuss some of the effective ways of using Google Analytics.
Google Analytics helps you analyse visitor traffic and help you understand your customers. Most importantly it will help you to track your customers journey throughout the purchase cycle. That makes it easier to for you to help your current customers and win new ones.
Even if you’ve never heard of Google Shopping before – you’ve almost certainly seen it in action! Just try searching Google for specific product or brand names and an array of pictures, prices and merchants will appear – right at the top of the search results