Not every update is worth your attention, but these might be. We asked the team to pull together the marketing updates that might change how you work, the stuff that’ll shift your strategy, not just fill your feed.
This month, Instagram content is creeping into Google search results, Hyvä’s dropped a full commerce platform for Magento, and Google’s finally made Search Console a bit less soul-destroying to look at.
Holly - Marketing Exec
Social SEO is happening now
“Interesting little update this month - Instagram’s letting Google and Bing index public posts from professional accounts. So instead of just usernames or bios popping up, your posts, Reels, captions, and even hashtags could be showing up on Google. Basically, the stuff you’re already posting could start pulling in search traffic.
Feels like we’re heading into the ‘social SEO’ era properly now. You’ve got brands and influencers potentially ranking on Google just from their Insta posts, not just blog content or landing pages. It’s still early days, but I can absolutely see this shifting how people use Instagram - less focus on trends and vibes, more on actual discoverability. Wouldn’t surprise me if we see Instagram-specific SEO tools pop up soon.
Personally, I think this is pretty big. Social content getting proper search visibility feels like it’ll shake up how people plan content. I’m curious, do you reckon it’ll change how you use Insta or are you ignoring it like Threads?”
Chris - Marketing Director
Hyvä Commerce is Now Generally Available
“This month, the brilliant team over at Hyvä have released their much-anticipated Hyvä Commerce platform, and it’s now Generally Available.
We’ve already seen great results for merchants using Hyvä themes, checkout and UI, but to package this all into one offering is a game-changer for Magento.
Merchants who have deep roots within the platform can benefit from improved site speed, quicker development and reduced technical debt that some ‘traditional’ front-end themes have struggled with.
Our new Aware Digital site was the first to be launched on Hyvä Commerce, and we’ve been using the new CMS builder to go live with new landers in a fraction of the time that Page Builder takes and without dev intervention.
We’re running demos in pretty much every client call now, so if you’re a merchant running a Magento Luma / Porto / Argento theme and wondering if the grass is greener, get in touch.”
Paul - SEO Lead
Google Launches New Insights Tab in Search Console
“Google’s rolling out a new ‘Insights’ tab in Search Console, and it’s a proper time-saver. You can now see what pages are trending up or down at a glance, with quick insights into which content is performing or underperforming.
It also shows you which search terms are driving more or less traffic to your site, giving you a cleaner, more visual way to get a performance snapshot without digging through endless rows of URLs and numbers.
The data itself isn’t new, but Insights pulls it together in a much more useful way, with quicker takeaways, easier reporting, and better decisions. Rollout started in late June and should be hitting everyone’s accounts soon.”
BTW, ICYMI, we’ve also launched a LinkedIn group - join us!
We’ve just launched a LinkedIn group for Manchester-based eCommerce people to connect, share ideas, and swap tips, no sales pitches, just straight talk.
If you’re in development, marketing, or running a store, this is where the real conversations happen.
Jump in, introduce yourself, and start making connections.
P.S. Need a fresh pair of eyes on your marketing?
If you fancy a free, no-pressure audit of your site and channels, we’d be happy to take a look. We’ll tell you what’s working, what’s not, and where the easy wins might be hiding.
No sales pitch. Just honest ideas you can actually use.
