Manchester-based tech company, BankiFi, has today revealed a refresh to its brand with a new logo, tagline and website alongside key hires to support further growth.
Messaging across the site as well as the overall design has been honed to better reflect BankiFi’s global open banking services, featuring its tagline “putting banks at the heart of business.” This represents the company’s mission to “equip banks to take on challengers and provide modern experiences for SMEs by becoming customer centric rather than product centric.”
As well as bolstering its development, finance, and operational teams, the seven new starters include Nick Reid, UK Sales Executive and Sian English as Head of Marketing.
Already established across Europe, Lloyd Parata has also joined BankiFi to take on the Australian, New Zealand and Singaporean markets, with an office opened in York Street in Sydney in April this year, offering a unique enablement of financial services with an API-first solution.
Commenting on the rebrand and recent achievements, CEO and Founder, Mark Hartley said: “The company has been on an incredible journey over the past five years. We have grown from 2 employees to 40 world-wide with plans to add to both our sales and development teams over the next few months.
The new website and messaging more accurately reflects how BankiFi isn’t a traditional Fintech. We’re not here to disrupt banks, we’re here to help them. As an SME ourselves, we understand the problems SMEs face. We’re also Bank technologists that understand Banking problems which makes us uniquely positioned to provide best in class embedded banking experiences for SMEs.”
Learn more by visiting https://www.bankifi.com.
BankiFi is a technology platform designed to make business banking better, enabling banks to provide a set of integrated services - accounting, invoicing and payments - designed around the processes their SME customers use to run their business. BankiFi’s technology equips banks to become customer centric, rather than product centric - increasing their revenues and reducing costs, all whilst enabling their business customers to thrive.
The BankiFi platform, a range of business banking focused functionality, powered by an open data consent driven engine, can be offered as a suite of white label micro business services financial services organisations can deploy through their existing channels, or in SaaS mode under their own brand or as a fully hosted and branded service, such as the recently launched Incomeing service with The Cooperative Bank in the UK.
The company operates out of the UK (Manchester), Australia, Belgium, Netherlands and Singapore.