The news comes on the back of the announcement that Footy.com recently secured a £1.6 million investment to expand its online presence.
Following a highly competitive pitching process that saw several national agencies vying for the brief, Footy.com selected Bring Digital to manage its digital acquisition strategy and performance marketing channels.
The agency will lean on its extensive experience with sports retail brands including American Golf, JD Sports, Formula 1 and DW Fitness First, working alongside the Footy.com leadership team to deliver their exciting growth plans.
Footy.com CEO, Paul Lucherini, had this to say:
“When Bring Digital came to speak with us about our online strategy, it was clear that their impressive track record in sports retail and aggregators — paired with their commercial focus — was going to be the winning edge that Footy.com was looking for.
“We’re excited to have Bring Digital as part of our team.”
Justin Young, Managing Director at Bring Digital, said he was thrilled to be working with such an exciting brand:
“We have been blown away by the ambition of the Footy.com team and the quality of the technology that underpins the site. The brand was already on our radar after making big waves in the sports retail space, and we’re excited to be partnering with them at such an exciting time in their growth journey.”