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Simon King, Head of User Centred Design draws on his experience setting up DWP’s Innovation Lab. He shares 8 key rules to consider when building a culture of innovation. 

Do you really want to innovate?

Innovation is vital for any business or government department, and we’ve seen DWP innovating more than ever before over the past ten months as we’ve looked to respond to the coronavirus crisis. It’s not surprising then that large organisations everywhere are looking at different ways to foster new ideas.

An innovation lab is a tool we’re seeing used extensively in both the public and private sectors with a recent study finding that 89% of respondents that had an innovation programme had put in place an innovation lab.

What is an innovation lab?

If you’re not familiar with an innovation lab, you may be forgiven for asking exactly what it involves, especially for a government department like ours where there’s a huge amount of innovation happening throughout the organisation already.

Put simply, it’s ‘a framework for rapidly generating ideas and turning them into value within the organisation’. Alongside this, I believe that an innovation lab should also aim to achieve the following:

  • bring diverse and external thinking into the business
  • ‘hothouse’ new solutions, generating ideas and turning them into value
  • incubate a culture of innovation throughout the organisation

Having worked in ventures, start-ups and setting up innovation labs in the private sector, establishing DWP’s Innovation Lab when I joined the department at the start of 2020 represented a new set of challenges as well as opportunities.

Last September I spoke at the Digital Government Conference about innovation and the experience we had setting up the DWP Innovation Lab.

In the talk I outlined 8 ‘rules’ for anyone looking to go through a similar process or looking to add more innovative thinking to their business or department.

Our innovation eBook

A graphic of a wooden Trojan horse in front of a computer screen displaying computer code


We’ve used those 8 rules as the inspiration for an eBook on innovation that we’re now offering to anyone to download and enjoy. The idea behind the eBook is to share our thoughts on the topic of innovation and to give some examples of how they’ve worked within our department.

My colleagues in the Innovation Lab and I came up with these slightly tongue-in-cheek rules as a way to download our experiences and learnings of what an innovation lab can be.

It’s also a way for us to join a conversation around innovation with other people, to share our ideas and to get some feedback on what we can do to improve.

Our 8 rules for innovation are not a magic solution that will work across any organisation and I’m sure we don’t have all the answers, but I’m hoping that there’s some tips that will be relevant for all.

Download our innovation eBook today!

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