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Conversion rate optimisation case study #1

We applied UX design, bespoke website development (using Weblflow) and Conversion Rate Optimisation services to enable to quadruple their conversions and future proof their business online. experienced a significant transformation in their online presence through the implementation of UX design, custom website development utilising Webflow, and Conversion Rate Optimisation services. This strategic approach not only quadrupled their conversions but also positioned their business for long-term success in the online domain.

Project Overview:, a flourishing bike service and repair company based in London, UK, previously operated through a WIX website. While the initial platform facilitated brand establishment and booking transactions for bike repairs or services across various London zones, the company recognized the need for a more advanced online solution. The objective was to propel business growth by generating substantial online sales through streamlined booking processes. The new website aimed to strike a balance between complexity and fast-loading performance, providing with a robust Content Management System (CMS) for seamless addition of pages and construction of campaign-specific landing pages by their internet marketing teams.

"Higher Ground worked swiftly, and with tight execution to deliver an outstanding site within 3 months. Our conversion rates are up ~400%... Working with Higher Ground could be most effective marketing spend you can make."

- Tom Cornwell / Head of Marketing

About Higher Ground

Higher Ground are a Manchester CRO agency. We use Conversion rate optimisation to take users from first click to completed sale and make sales driving machines. 

We've written various articles related to website strategy and making it work. You can find them here bout PPC and CRO, but also SEO and CRO and how these two strategies should be approached. 

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