Why is a digital marketing strategy important?

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In our latest piece we explore - What is a digital marketing strategy? and why is it important?

Placing information on a website will only get you so far, and that because there are so many possibilities in respect of the way in which information can be structured and presented, it's very easy to get it wrong and limit performance in the process.  Digital strategy should be applying logic to the site in a number of ways, from the way in which content is written, to page layout, to site structure, all with consideration of SEO, so 'strategy' equates simplistically to a better, higher performing site, with which we can win more business.

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