These are eight ways in which law firms can step up their digital marketing activity in 2021.
- Content marketing aligned across all of your digital platforms gives a strong message
- SEO activity that incorporates every profitable segment of your audience in targeting will encourage growth
- Getting your social media activity on point will not only help bring in qualified leads but also help your own workforce to become brand advocates for you
- The 20% of people who click on ads over organic results can make a big difference to your lead generation if you use a strategic PPC plan
- Use remarketing and retargeting as part of your lead nurturing strategy
- Leverage digital PR assets and stories for brand building
- Use your law firm's key people to help market your legal expertise in certain niches
- Benchmark your competitors to help measure your progress and highlight strengths and weaknesses in your own firm's activity
Find out more about legal marketing services that can take your law firm up a level this year.