Traditionally, getting people to find out about good legal services was more of a word-of-mouth reliant process. However, now, law firms now need to have a strong online presence in order to achieve their business goals. This might be an increase in enquiry/contact form sign ups, a steady rise in good quality referrals or more accepted cases. One of the common reasons why law firm marketing strategies underperform is because they are simply too sales focussed. To increase the effectiveness of your overall marketing efforts, there needs to be a balance between this and the way you market your brand and who you are, rather than just your services.
Increasing law firm brand awareness will take a coordinated strategy or online and offline marketing activity. With the goal for your law firm to get noticed and remain at front of mind for potential new clients, we look at the tactics that you can use to increase brand awareness.