JW Digital has launched a new specialist brand, Websites for Tradespeople, focused on helping UK trades businesses improve how they win work online.
The idea came from working with trades businesses and seeing the same problems come up repeatedly. Websites are often slow, difficult to update, poorly set up for local search, or simply do not give potential customers enough reason to make contact.
Websites for Tradespeople has been built specifically around those needs.
The service covers website design, website rebuilds, hosting, ongoing maintenance and SEO for trades including plumbers, electricians, roofers, builders, construction companies and landscapers.
Rather than using a general website package and adapting it afterwards, the websites are planned around how trades businesses actually generate enquiries. That includes clear service pages, service areas, job photography, reviews, accreditations and straightforward ways for customers to call or request a quote.
There is also a strong focus on performance and search from the start. Sites are built mobile first, with technical SEO, structured data and local search foundations included as part of the build.
Websites for Tradespeople is operated by JW Digital Services Ltd and gives us a dedicated place to develop our work with the trades sector without changing the broader focus of JW Digital.
Over the next few months we will also be publishing original research looking at the performance of tens of thousands of UK trades websites, including website speed, accessibility, SEO and the technology being used to build them.
You can find out more at:
