In Nicosia, retail works best when it stays connected to the people it serves. Stores that last are the ones that understand their community, adapt with it, and stay grounded in what makes them relevant. Spike has done exactly that for more than two decades.
Now, as shopping habits continue to shift between physical and online spaces, Spike is working with The Social Bay to support its digital presence. The focus is to make it easier for customers to find the store, understand what it offers, and connect with the brand both in person and online.
About Spike
Founded in 2003, Spike is a retail store based in Nicosia that has grown alongside the local sneaker and streetwear scene. What started as a hub for culture quickly became a familiar name for anyone interested in authentic streetwear and sneakers in Cyprus.
Over the years, Spike has built a reputation for consistency, stocking recognised global brands, curating styles, and avoiding chasing short-term trends. This approach has helped it remain relevant in a market where many retailers come and go.
A Culture-Based Sneaker Store in Nicosia
For many people, Spike functions as a local hub where sneaker culture, streetwear, and skateboarding overlap. Instead of feeling transactional, the space reflects shared interests, creative expression, and long-term involvement in the scene.
This culture-first approach is what has allowed Spike to connect with different generations of customers while staying rooted in its original values. You can learn more about us and how that culture has evolved over time, shaped by the people, brands, and community that have grown alongside the store.
Sneakers, Streetwear, and Skate Essentials
Spike’s product range covers what its audience actually looks for: the best styles, quality, relevance, and everyday wearability. In-store and online, where all products are available for local delivery and wider shipping, the selection includes footwear, apparel, and skate essentials suited to both casual wear and daily use. This spans sneakers, hoodies, headwear, bags, backpacks, skateboard decks, and skate gear.
Alongside well-known global brands, the shop also carries curated styles and releases that aren’t widely available elsewhere in Cyprus. This focus on variety and considered selection helps the store stand apart while staying true to the culture it represents.
Brands Available in Store
Spike carries a strong mix of established and street-led shoe and apparel brands. This includes names such as adidas, Nike, Jordan, Converse, Puma, Reebok, Timberland and Dr. Martens, alongside streetwear and skate labels like Palace, New Era, and Element.
The brand list is intentionally selective, with each label fitting Spike’s overall direction and customer base. This balance helps position the store in Cyprus as the go-to destination for authentic sneakers and credible streetwear. Customers who prefer browsing by label can shop by brands directly through the website and buy what they’re looking for quickly and without stress.
Local Store
Spike’s physical store is located on Onasagorou Street in Nicosia. The space plays an important role in maintaining a strong local presence and offering an in-person experience that online shopping alone cannot replace.
While the store remains central to the brand, Spike also supports online orders and delivery. This combination allows customers to shop in the way that suits them best, whether that’s visiting the store in Cyprus or ordering shoes online with confidence.
Working with The Social Bay
Spike is now working with The Social Bay to support and enhance the brand's online presence. The focus is on improving the website experience, refining the structure and content, and building a clearer digital journey that reflects what customers already experience in-store.
Alongside this, the collaboration includes SEO-led improvements designed to increase visibility, boost search performance, and help Spike reach higher positions in search results across relevant queries. The aim is to make the brand easier to find, easier to understand, and more accessible to both local customers and those shopping online.
To visit Spike, explore products, or make an enquiry, customers can contact the team directly:
Email: info@spike.com.cy
Phone: +357 2267 4131
The partnership with The Social Bay supports this next stage of Spike’s online growth, while the brand continues doing what it has always done best: serving the local community with consistency, credibility, and culture.
Businesses looking to strengthen their digital presence through clear structure, thoughtful content, and long-term SEO strategy can get in touch with The Social Bay directly on 07441 918230 to learn more about their approach.
