Let’s be honest—no one wants to sit through another long-winded sales call.
In today’s fast-paced tech world, attention is short and expectations are high. The result? The traditional pitch deck is being replaced by something far more powerful: the explainer video.
Yep, that’s right—your next deal might not close in a boardroom or over Zoom… but in 60 seconds on someone’s LinkedIn feed.
The Shift: From Sales Reps to Self-Service Stories
In the tech space, buyers are doing more research before ever talking to sales. They’re checking your website, your product, your reviews—and increasingly, they’re watching your videos. Why?
Because explainer videos cut through the noise.
They showcase your product’s value in a way that’s fast, clear, and (if done right) engaging as hell.
According to Wyzowl, 94% of marketers say video has helped increase user understanding of their product, and over 78% say it directly helped boost sales. That's not just a stat—it’s a game-changer.
Why Explainer Videos Work Better Than Sales Calls
1. They’re Scalable
You can only give so many demos in a day. But one well-crafted explainer video? That can work for you 24/7, across time zones, industries, and buyer personas.
2. They’re Easier to Digest
Nobody wants jargon, slides, or awkward small talk. A 1–2 minute video breaks down your product in a way that’s clear, visual, and story-driven.
3. They Put the Viewer in Control
Instead of chasing leads, explainer videos let your prospects discover, learn, and get excited on their own terms—whether they’re browsing during lunch or watching at midnight.
4. They Humanize Your Brand
Through voiceover, motion graphics, or live-action storytelling, explainer videos inject personality and authenticity into your product. That builds trust—and trust sells.
Where Explainer Videos Fit In Your Sales Funnel
Think they’re just for top-of-funnel awareness? Think again.
TOFU (Top of Funnel): Introduce your product and pique curiosity
MOFU (Middle): Answer common objections and explain features
BOFU (Bottom): Close the deal by showcasing results, use cases, and testimonials
When integrated properly, explainer videos don’t just attract leads—they nurture and convert them.
What Makes a Great Explainer Video?
Here’s the formula we use at Title Pro Ltd:
Problem First: Open with your audience’s pain point
Quick Value Prop: Tell them what your product solves and how
Show, Don’t Tell: Use visuals or screen recordings to demonstrate in action
Keep It Short & Sweet: 60–90 seconds is the sweet spot
Strong CTA: Tell viewers exactly what to do next
Bottom Line: Your Sales Pitch Needs a Glow-Up
In a world of information overload, explainer videos are your ticket to cutting through the clutter and making an impact.
So if your sales team is burned out and your demos aren’t converting, it’s time to let your content do the talking.
Ready to Ditch the Pitch and Let Video Close the Deal?
At Title Pro Ltd, we specialize in crafting sharp, compelling explainer videos that don’t just explain—they convert. From SaaS to startups, our team has helped tech brands of all sizes turn clicks into customers.
Let’s build your next powerful pitch—on video. Contact us today to get started.
