"One size fits none—deliver video messages tailored to each viewer without losing efficiency."
In 2025, attention is currency—and personalisation is how you earn it.
While most tech marketers are still pushing out one-size-fits-all content, the real wins are happening with dynamic video—a game-changing strategy that allows brands to deliver personalised experiences at scale.
Yes, you can now greet a prospect by name, reference their industry pain points, and showcase relevant solutions—all within a single video flow. And no, it doesn’t require a production studio running 24/7.
Let’s break down how it works—and why it’s redefining modern tech marketing.
What Is Dynamic Video?
Dynamic video is personalised content that adapts based on viewer data—like:
Name and company
Job title or role
Industry or use case
Stage in the buyer journey
Behavioral triggers (e.g. opened an email, visited a product page)
Using tools like variable text layers, automated rendering, and logic-based editing, marketers can create hundreds or thousands of tailored video variations—without manually creating each one.
Why It Matters in Tech Marketing
Personalisation has always been a powerful lever—but it’s often been too resource-heavy to apply beyond emails or landing pages.
Now, video is catching up.
And in tech marketing, where deals are complex and trust is critical, a generic video just doesn’t cut it. Dynamic video lets you:
Speak directly to the viewer’s role and challenges
Shorten the sales cycle by making content more relevant
Improve engagement on outbound campaigns
Increase demo bookings, responses, and conversions
Use Cases That Convert
Here’s how leading B2B tech brands are using dynamic video today:
1. Sales Outreach
Send personalised intros that include the prospect’s name, company, and a tailored message—automated at scale.
2. ABM Campaigns
Target entire accounts with video variations based on company size, industry, or stage in the funnel.
3. Onboarding and Education
Deliver a custom walkthrough based on the user’s role, toolset, or product features they’ve activated.
4. Event Follow-Ups
Send thank-you videos with the attendee’s name, session highlights, and next steps—pre-rendered and ready.
But wait… Is This Scalable?
Absolutely.
Modern video platforms (like SundaySky, Vidyard, or Pirsonal) now offer tools that automate the heavy lifting:
Bulk generation of video variants
CRM or marketing automation integrations
Real-time data-driven rendering
Custom CTA buttons linked to the viewer’s profile
That means you can build one video framework and let the system create hundreds of personalised versions—without your team lifting a finger after setup.
Why This Works
Because it’s not just content—it’s connection.
In a crowded inbox or an overloaded LinkedIn feed, seeing your name and problem reflected in a video feels different. It gets noticed. It gets watched. And it gets results.
When done right, dynamic video becomes a silent closer—warming leads, nurturing relationships, and driving action before your sales team even jumps in.
Final Thought: Scale Doesn’t Have to Mean Generic
Most tech brands struggle with the balance between reach and relevance. Dynamic video bridges that gap.
You no longer have to choose between being personal and being efficient—you can have both.
So if you’re serious about standing out in 2025, it’s time to level up from static video content to scalable, personalised storytelling.
Want to See It in Action?
At Title Productions, we help fast-growing tech brands craft dynamic video content that scales—with strategy, storytelling, and automation built in.
Whether you're targeting enterprise leads or nurturing users, we’ll help you create experiences that drive real engagement.
👉 Book a discovery call, and let’s talk about making your videos personal—and powerful.
