In her talk, Rachel will discuss the importance of testing your work with real users and pivoting and evolving designs to meet the needs of varied audiences, such as disabilities like visual, mobility or cognitive impairments and more. She will also be talking about how her work has evolved since she started her own business as a result of the rise of entrepreneurship in business owners.
Rachel Shillcock is a designer, digital brand strategist and mentor who has set up her own business 4 years ago and is dedicated to helping change the world through brilliant design. She recently published the book Working with Brand & Design Guidelines and and she is also a growing artist, having recently self-published a book full of 77 mandalas. She can be found on rachilli.com, on Twitter @MissRachilli and on Instagram at @rachilli.
