Performance Analyst - Government Digital Service - SEO

Location

Bristol, Manchester

About the job

Job summary

The Government Digital Service (GDS) is the digital centre of government. We are responsible for setting, leading and delivering the vision for a modern digital government.

Our priorities are to drive a modern digital government, by:

1. joining up public sector services
2. harnessing the power of AI for the public good
3. strengthening and extending our digital and data public infrastructure
4. elevating leadership and investing in talent
5. funding for outcomes and procuring for growth and innovation
6. committing to transparency and driving accountability

We are home to the Incubator for Artificial Intelligence (I.AI), the world-leading GOV.UK and at the forefront of coordinating the UK’s geospatial strategy and activity. We lead the Government Digital and Data function and champion the work of digital teams across government.

We’re part of the Department for Science, Innovation and Technology (DSIT) and employ more than 1,000 people all over the UK, with hubs in Manchester, London and Bristol.

The Government Digital Service is where talent translates into impact. From your first day, you’ll be working with some of the world’s most highly-skilled digital professionals, all contributing their knowledge to make change on a national scale.

Join us for rewarding work that makes a difference across the UK. You'll solve some of the nation’s highest-priority digital challenges, helping millions of people access services they need

GOV.UK is the trusted online home for government information and services, every week millions of people rely on it to complete essential and often life-changing tasks. GOV.UK also supports government colleagues to publish content, ensuring accurate and accessible information is always available to the public. 

Job description

As a Performance Analyst you’ll:

• deliver analysis, especially using digital analytics, to help product owners make decisions based on evidence 
• help the project team to measure and assess outcomes, for example, 'what success looks like', developing hypotheses and measurement frameworks 
• identify where user experience can be improved and working with teams to  overcome barriers 
• work closely with user researchers to combine the ‘what’ and ‘why’ of user behaviour 
• provide recommendations for action based on user data in easily understandable and engaging ways - such as show and tells, blog posts, dashboards, slide deck presentations 
• work on GA4 data layer implementations from start to finish, including planning, designing schema, deployment, and ongoing optimisation
• be utilising Google Tag Manager (GTM) and SQL, enabling you to implement and troubleshoot GA4 tagging
• be feeding into data architecture plans that ensure accurate and reliable data collection. Including setting up and maintaining data validation processes specific to GA4, and contributing to data processing pipelines that create clean, and useful analytics outputs
• contribute to the performance analysis community; assisting with training and knowledge sharing of digital analysis principles to wider audiences and expanding your own and others’ performance analysis skills

Person specification

We’re interested in people who:

• can demonstrate strong proficiency with digital analytics platforms, such as Google Analytics (specifically GA4) working with high volumes of data 
• are experienced using analytical environments to evaluate and analyse data, including GCP (Google Cloud Platform), for example tools such as Google BigQuery, Dataform, social media analytics and APIs
• have experience in creating performance frameworks - specifically what good looks like and how it should be measured (KPIs)
• possess experience of working in an agile, project-based environment, focussed on delivering user needs 
• succeed in developing implementation strategies - including data architecture, quality assurance and administration
• have knowledge in running A/B and multivariate testing, including the selection and setting up of appropriate tooling
• understand and have practical experience of using different data tools to transform and analyse different data sets. Understanding of and practical experience with data analysis and visualisation tools, e.g. Looker Studio and languages e.g. SQL or python
• can gather and understand technical requirements. Is able to work collaboratively with developers and other data professions to support building suitable technical solutions such as analytics tracking or data pipelines
• demonstrates strong attention to detail when working with data to ensure accuracy and reliability