Over 80% of UK teens and young adults consumed videos through youtube in 2020. Video marketing is a strategy that can be used to target a younger audience. Not only does producing content on YouTube increase the number of channels and touchpoints organisations are using, it also creates video content that can easily be embedded into websites that does not require users to leave the page to watch.
Allocating time to create video content not only helps with reaching a younger audience but also benefits search engine optimization due to Google rewarding pages up to 50 times more likely to rank for organic searches.
Video content is a small aspect of the future of internet strategies in 2023 and beyond. Learn about the digital marketing trends we think marketing teams in enterprise level organisations need to consider incorporating sooner rather than later to achieve the best results.